• US$350

• 166 designs

• 43 designers

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Logo Design Brief

Dear Designers,

We seek a logo design for a business start up in Rochester, NY specializing in baby food made from locally-grown, wholesome, fresh, and organic ingredients. We want a logo that clearly communicates our business specialty (i.e. baby food), and makes a direct link to the fresh, locally-grown, organic nature of the product. The fact that the ingredients in our products are grown locally is key to our market niche.

We want the logo to represent the company as professional, safe and reliable. The logo should make it clear that we specialize in food for babies, but without looking too cutesy, cartoonish or amateurish.

Similar company logos can be found here (we are not particularly fond of any of these):

http://www.happybabyfood.com
http://www.jacksharvest.com
http://sweetcheeksbabyfood.com

We intend to be very responsive to any questions throughout the process and would be happy to provide ongoing feedback to help you. Our goal is to make a quick decision. Our future design needs may include a website if the logo creation goes well.

Thank you!

Target Market(s)

Upscale parents (especially mothers) in upstate New York that are willing to spend extra money for a healthy, quality baby food product. Also, consumers who are earth conscientious, placing importance on nature, health, and sustainability. Parents purchasing our product are likely to have a higher level of concern about the safety of the food they feed their babies. Our audience also includes parents who feel good knowing where their food comes from ("locavores").

Industry/Entity Type

Baby

Logo Text

Baby Fresh Farms. Local. Wholesome. Fresh.

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo must include the company name "Baby Fresh Farms" along with the tag line "Local. Wholesome. Fresh."

Nice to have

• The logo may utilize any of our baby food ingredients including: apples, pears, beets, carrots, butternut squash, peas, or beans. This is not necessary though. Our original thought for a color scheme was orange and green, but we are open to other color schemes as well.

Should not have

• Should not include images that may convey thoughts of dirtiness or unsanitary conditions (i.e. barns, tractors, etc.).