Fine Line Retail Logo

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This customer received 59 logo designs from 24 designers. They chose this logo design from tavi as the winning design.

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Logo Design Brief

'Fine Line Retail' is an e-commerce company based in Philadelphia, PA that sells a plethora of merchandise globally through it's proprietary sales platform. Because we sell merchandise across a variety of categories, we are unable to designate a specific theme that would apply to the logo from the merchandise perspective. Perhaps some 'lines' can be incorporated into the logo, however this is not necessary. We like squares, striped lines, cursive, lighter colors, green, gray, black... The aforementioned isn't by any means required and we encourage deviation. Please don't include any '$' signs... Originality is highly sought after :)

Thanks!

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Updates

We want to try a negative space logo. Above 'Fine Line' we want a logo that is 'F' 'L' derived from negative white space surrounded by polka dots. Below is an image of what we mean. The dots should all be grey and perfectly round (not paint splatter). Dots should be different sizes. http://4.bp.blogspot.com/-Dfuu-Yk2DgA/UnLwmG-BWdI/AAAAAAAAAfo/jPuQMQJzmfI/s1600/Example.jpg The white space 'F' 'L' of the negative space should resemble this: http://3.bp.blogspot.com/-nqGisw2FbmM/U3C4HhS2zEI/AAAAAAAAAic/ddIVvyrm97g/s1600/fendi_d2012101118710.png Basically the 'F' as regular negative space font, the 'L' is mirrored (FL) to complete the rectangle.
Added Saturday, August 30, 2014

We want to try a negative space logo. Above 'Fine Line' we want a logo that is 'F' 'L' derived from negative white space surrounded by polka dots. Below is an image of what we mean. The dots should all be grey and perfectly round (not paint splatter). Dots should be different sizes. http://4.bp.blogspot.com/-Dfuu-Yk2DgA/UnLwmG-BWdI/AAAAAAAAAfo/jPuQMQJzmfI/s1600/Example.jpg The white space 'F' 'L' of the negative space should resemble this: http://3.bp.blogspot.com/-nqGisw2FbmM/U3C4HhS2zEI/AAAAAAAAAic/ddIVvyrm97g/s1600/fendi_d2012101118710.png Basically the 'F' as regular negative space font, the 'L' is mirrored (FL) to complete the rectangle.
Added Saturday, August 30, 2014

Industry/Entity Type

E-Commerce

Logo Text

Fine Line Retail


Logo styles of interest
Lettermark Logo

Acronym or letter based logo (text only)


Files
Payments
1st place
US$200
Total
US$200

Project Deadline
05 Sep 2014 18:50:20 UTC
Language

Logo Design inspiration
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