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Direct to Consumer extended service contract business with a new disruptive business model needs a
- Guaranteed
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US$290
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62 designs
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15 designers
Wordpress Design Brief
We need a customized wordpress design for a company called 'High Ground Protection'.
We provide an innovative and unique service contract protection program direct to consumers. This program provides monthly coverage for all electronics purchased in the last 4 years and all electronics the consumer purchases in the future for a low monthly fee. The overall design should communicate a sense of legitimacy, ethics, and superior customer service and support (in an industry that has a huge PR issue to overcome).
Electronics is the first product group, other product groups with different price points to launch in the future..
Updates
Project Deadline Extended
Added Tuesday, August 26, 2014
Project Deadline Extended
Added Monday, September 08, 2014
Hi Everyone,
I haven't selected a design yet for a few reasons;
1. We have changed the brand name to High Ground Protection with a new Logo design that I will post for everyone today. Please incorporate the design elements of Logo where you see fit.
2. The product and service that we are offering we believe is unique and disruptive to the service contract and warranty industry. From a product perspective a monthly fee for all electronics that you have purchased for the past 2 years and any electronic device (phone, tablet, tv, etc.) that you purchase in the future for a low monthly fee has never been done before. Our customer service and our approach to paying claims and/or fixing your devices will be the most equitable and fair in the industry. We want all our customers happy, and we want to ultimately change the perception of this industry.
3. Remember that any and all devices get covered - so navigation by type of product is not necessary on the home page, more emphasis should be placed on the concept of just registering your product and adding it to your protection portfolio and all your products are protected for that low monthly fee.
So in this regard, I don't see any innovative, or unique designs commensurate with what we are trying to establish as a brand.
I am going to extend the deadline to receive more designs and the Logo files will be posted.
Thanks for your design work to date and I hope you all will take another crack at the website design.
Mike
Added Monday, September 15, 2014
Project Deadline Extended
Reason: See update to all designers.
Added Monday, September 15, 2014
Project Deadline Extended
Added Tuesday, September 16, 2014
Project Deadline Extended
Reason: Waiting for new designs.
Added Saturday, September 20, 2014
Project Deadline Extended
Reason: Waiting for more designs.
Added Monday, September 22, 2014
Project Deadline Extended
Reason: more designs needed
Added Friday, September 26, 2014
Project Deadline Extended
Reason: Waiting for new designs.
Added Wednesday, October 01, 2014
Project Deadline Extended
Reason: Waiting for more designs
Added Saturday, October 04, 2014
Added Functional specification document to help overall site requirements understanding.
At this stage just looking for a single page homepage design using Parallax design theme from theme forest.
Leveraging brand and telling a story to convert a visitor to a monthly member.
Remember High Ground is about trust, loyalty, and integrity, and the functional spec. outlines major differences in current industry model and HGProtections new model.
Thanks,
Mike
Added Wednesday, October 08, 2014
Project Deadline Extended
Reason: Waiting for new designs
Added Friday, October 10, 2014
Project Deadline Extended
Reason: New designs
Added Wednesday, October 22, 2014
Project Deadline Extended
Reason: I have not received PSD's from winning agency, so I am opening up project again.
Added Tuesday, November 25, 2014
Target Market(s)
All purchasers of electronic goods...all demographics
Industry/Entity Type
Electronics
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Customer Testimonials
Industry News
Customer ratings
Blog posts
Call to action messaging
Like the functional elements and design of squaretrade.com (need to be better)
Nice to have
- Like to see video testimonials
Social network "whats trending related to electronics or service contract industry"
Easy way to register products for warranty
