• US$160

• 26 designs

• 11 designers

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Logo Design Brief

Hi,
Our company, StickTite Lenses, makes flexible repositionable lenses with optical characteristics that may be applied to existing eyewear to provide optical magnification/correction.

A large majority of the people using reading glasses also use sunglasses, and sports eyewear such as ski goggles etc., . However, they need their reading glasses in different settings while wearing their sunglasses or sports eyewear causing inconvenience. For example, a user may need to consult a map while skiing down a particular run with various forks, a factory worker may need to consult design specifications or, safety manuals, or a user may wish to read a novel while laying in the sun or check emails or messages on phones walking in the sun, skiing, or playing golf. Unfortunately sunglasses or sports/safety eyewear usually do not provide optical correction leaving people to resort to inconvenient solutions such as switching between glasses, or wearing reading glasses inside their safety or sports goggles, etc. However, a number of times, it is highly undesirable to remove the non-optical eyewear to don reading/ prescription glasses. Also, while prescription sunglasses are available, they are quite expensive, especially designer ones, forcing users to go with cheaper unattractive options.

To solve these problems, StickTite offers a thin, flexible and repositionable lens that can be applied to any non-prescription eyewear instantly. Our patented solution allows users to simply peel these lenses from their backing and apply it to any non-prescription eyewear instantly.

-We would like a logo that embodies this product and its features:
o A thin flexible lens
o Instant adhesion
o Convenient and easy to use

-The color scheme should not be too bright – it should be pleasing to the eyes, and engaging. It should appeal to a population that is typically 45 and above

-The overall look and feel should be contemporary, professional and personable.

-Our tagline is “Instant stickon reading lenses”

-Our key slogan is: “Peel. Place. Go”
(We are open to other similar slogan ideas as well)

This logo will be used in a small retail packaging (Which will be our follow up project) so the logo should be such that it works well on retail package

I have also attached some color options but we are not tied to those options. If you have some other color ideas, we will be more than happy to review it.

Please Note: (The lens is a small semi-circular film to be placed in the bottom of the eyewear - it will seem like a bifocal)

Industry/Entity Type

Eyewear

Logo Text

StickTite

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Logo styles of interest

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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