Outdoor Fitness Business needs logo

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This customer received 95 logo designs from 26 designers. They chose this logo design from Artmin as the winning design.
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We require a logo designed that embodies strength, simplicity and a fresh outlook on exercise. The logo is for the brand AUSFIT. A winning logo would ideally be similar to the lorna jane logo, whose font is characteristic for the brand, has a little symbol at the front and the words OUTDOOR FITNESS underneath (smaller font).
We need a black and/or white logo. A (fresh) green is a possibility for the symbol.
Target Market(s)
People aged 20 to 50 who enjoy a healthy lifestyle and handle an upmarket budget
Industry/Entity Type
Business
Logo Text
'AUSFIT' 'AUSFIT Outdoor Fitness'
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The logo must be white or black, be designed in a clear, simple font, that can be recognized as the "ausfit" one, similar to nike, asics, lorna jane
Should not have
- No arial please, and no designs, that are too aggressive and look like an energy drink advertisement, nothing too playful