A Clean Logo Design for Startup of Sports Clothing Brand

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This customer received 215 logo designs from 60 designers. They chose this logo design from lukedavies as the winning design.
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Logo Design Brief
We need a logo design for a new sports clothing brand called "wodboost". The logo and the visual identity should convey encouraging physical activity. Encouraging start and never give up. The slogan will be "Powering your Fitness". So, must enhance the performance of each individual. Must pass the fitness spirit and essence, and have reference to the Crossfit method / community.
Some brands for inspiration: Under Armour - Reebok - Adidas.
I also would like to see a symbol that can be used standalone. It should be elegant and not "robust".
Tks.
Updates
Project Deadline Extended
Reason: Once I applied for Guarantee Payment, I would like to give more time for the creative proposals.
Tks.
Added Thursday, August 21, 2014
Once I applied for Guarantee Payment, I would like to give more time for the creative proposals. So I extended the project for 7 days.
Tks.
Added Thursday, August 21, 2014
Target Market(s)
The public focus is that "normal" person who wants to practice or have practiced physical activity. The unprofessional. The "athlete" of evening/ weekend. Must transmit the "Empower yourself" philosophy. The customer should identify with the brand.
Industry/Entity Type
Clothing
Logo Text
wodboost
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Lettermark Logo
Acronym or letter based logo (text only)



Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.