NZ Topo Map needs some standard web ads

Winner
Contest winning design

Want to win a job like this?

This customer received 40 banner ad designs from 6 designers. They chose this banner ad design from MeMe Botrous as the winning design.

Join for free Find Design Jobs

  • Closed - Design Selected
  • Guaranteed

Banner Ad Design Brief

NZ Topo Map needs banner ads designed in VARIOUS SIZES. Can be static (PNG, GIF, JPG) or animated GIF. Maximum file size for each ad is 50 KB (for use with Google AdWords).

These are just for general promotion of the free online topo map service NZ Topo Map. I'm open to text suggestions, but here's some ideas that might work well:

Main text: "Free online topo map"
Secondary text (if required): "Using the official LINZ topo maps"
Secondary text / button text (if required): "Go explore" / "Explore" / etc.

Text capitalisation: Whatever looks / reads best.

The banners should be catchy and interesting while obviously enticing the user to click. Background on our site can be found on the info tab at: http://www.topomap.co.nz

For initial design selection to save time only 3 banner sizes are required:

728 x 90 (Leaderboard)
160 x 600 (Wide Skyscraper)
300 x 250 (Medium Rectangle)

But for the final product I'd like the following sizes:

728 x 90 (Leaderboard)
468 x 60 (Banner)
120 x 600 (Skyscraper)
160 x 600 (Wide Skyscraper)
200 x 200 (Small Square)
250 x 250 (Square)
300 x 250 (Medium Rectangle)
336 x 280 (Large Rectangle)

Info Icon
Updates

The brief has been updated to include some ideas about potential text for the ads:

These are just for general promotion of the free online topo map service NZ Topo Map. I'm open to text suggestions, but here's some that might work well:

Main text: "Free online topo map"
Secondary text (if required): "Using the official LINZ topo maps"
Secondary text / button text (if required): "Go explore" / "Plan an adventure" / etc.

Text capitalisation: Whatever looks / reads best.
Added Wednesday, November 28, 2012

Project Deadline Extended
Reason: Sorry for the lack of feedback recently. Been a little too busy with Christmas approaching and a few issues with ISP. I pretty much have a design picked out now - just working with the designer to get some minor tweaks, so please don't submit anymore designs unless asked as I'd hate for anyone to waste their time. Thank you everyone for your effort.s It's been a hard decision to make regarding the design to go for! Cheers, Gavin
Added Thursday, December 13, 2012

Target Market(s)

The site is mainly used by outdoorsy people interested in tramping (hiking), climbing, hunting, geo-caching, etc.

Industry/Entity Type

Google


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • NZ Topo Map logo, or at least the pin logo element.

    Topo (Topo50) map showing - I'd ideally like to see this as the major graphic element, presented well. Simple designs are fine!
    TIFF map images available here:
    ftp://topo.linz.govt.nz/Topo50_raster_images/GeoTIFFTopo50/

    Please use New Zealand (British) spelling.

    For access to TIFF Topo50 maps images for use in the design:
    Open the downloads tab at the top of www.topomap.co.nz and click on any of the rectangles that appear over the map to download the relevant GeoTIFF map you'd like to use (GeoTIFF is just a TIFF with some extra meta data attached, so it just like a normal TIFF for designers).
Should not have
  • Photos. I'm more interested in seeing a nice sliver of topo map presented well.

Files
Download all files - 7.7 MB
EPS
EPS
PNG
Payments
1st place
A$110
Total
A$110

Project Deadline
21 Dec 2012 09:16:26 UTC
Language