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Westside Logo
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This customer received 221 logo designs from 61 designers. They chose this logo design from Logocraft as the winning design.
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US$400
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221 designs
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61 designers
Logo Design Brief
We need a new logo design for our industrial real estate agency located in western Sydney.
Have a look at our website to understand more about our company. http://www.westsideindustrial.com.au
Updates
Dear All Designers,
Some of the designs we have had so far look fabulous, clever and creative but not right in the context we need ie on a signboard that needs to be seen from a distance away. The company name needs to be highly visible and easy to read.
Quite a few of the designs are much too intricate with detail - the one's we are shortlisting are the more simple one's. Please keep this in mind if submitting more designs.
Thanks,
Added Tuesday, January 18, 2011
Target Market(s)
Target clients in industrial real estate are: owners, investors, tenants, developers, companies etc.
Industry/Entity Type
Industrial
Logo Text
Westside Industrial
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The new logo must be able to be used well horizontally, eg on the bottom of a real estate signboard where there is lots of space horizontally but not vertically. This is why the current logo is sometimes unusable as the large 'W' takes up a lot of space in comparison to text 'WESTSIDE INDUSTRIAL' and means that quite often you can't actually read this text from a distance. Therefore the whole logo (whether there is an image or not) needs to take up more space horizontally than vertically.
Nice to have
- We would like to keep the main dark green colour, which you can see on the website. (www.westsideindustrial.com.au) Other colours are not compulsory, although sometimes we use a yellow background so keep that as a consideration (but not a necessity). We would also like to limit the number of colours (at the moment there is dark green, light green, white, black, yellow and red) - needs to be more simplistic, easy to read and impactful. Bear in mind that the most common application for the logo is on real estate signboards which are 6 x 4 and are located outside buildings, so cannot be too fussy. It will also be used on the internet. We do not have to keep the current 'W' pictorial element but some design aspect may be nice.
Should not have
- Any images of houses etc. We are industrial real estate only, so these will be disregarded.
