iMerch Accessories "Fun Colorful Logo Refresh!"

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This customer received 28 graphic designs from 12 designers. They chose this graphic design from JLG Studios as the winning design.
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Graphic Design Brief
iMerch is a New Zealand Based supplier of mobile phone accessories and "Merch" to business's and retailers Nationwide. What sets us apart from others is the products we sell. They are fun, modern, colorful, and tech saavy.
We are about to launch our Online Website which will include all kinds of Mobile Phone Accessories you could need and as such we require a Refreshed Logo and Corporate I.D. to present to the Public. As a wholesaler our main business is focused towards Business's and Retailers but now we are expanding our audience through our Online Presence.
In short we need a Logo that can remain appealing to our Wholesale Market while being New and Fresh for a Public Audience! We'd like to see the use of 6 colours which is the staple to our current design: Sky Blue, Grass Green, Light Orange, Lipstick Red, Fuschia, and Violet. The "i" Represents the intelligent nature to which the products are used, and "merch" Represents merchandise which our business is founded upon.
Target Market(s)
Smart Phone Users 16 - 27years old
Business's Wholesale Market 27- 35 years old.
Industry/Entity Type
Business
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We like the color, but are open to exploration
Nice to have
- You should use our colours which we think represent the fun, color, and differentialty of merchandise we supply which are Sky Blue, Grass Green, Light Orange, Lipstick Red, Fuschia, and Violet.