Design a logo for an online-startup

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This customer received 80 logo designs from 30 designers. They chose this logo design from Hiccups Design as the winning design.
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We need a logo design for an online-startup.
Business Idea: Nationwide online-shop for short-term gym memberships.
The custumors benefit is flexibility, potentially cost-savings and an overview of various gyms in the area.
Company Name: FitFox
The logo should consist of the actual name "fitfox" as well as elements which can be associated with the animal "fox".
Whether the animal-element(s) are integrated into the text or stand seperately does not matter.
The logo will not only be used on the website but on the business cards and merchandise items as well.
Hence the choosen colors should be contrastful (website-friendly) and useable on white background.
The logo should be rather minimalistic and consist of max. 3 colors.
The fox does not have to be orange just because it is orange it reality. For example, it can be purple, blue etc. as well!
The logo should be rather modern.
We do not need a detailed drawing of a fox.( e.g. Just the shape of the whole fox or parts of it (tail or head) or something else that resembles a fox is sufficient). The fox should not look mean, aggressive or angry. It should be rather friendly, trustworthly or neutral.
The target customers are male and female in the age of 25-40. They rather travel frequently. In their spare time they are active and sportive.
Target Market(s)
The target customers are male and female in the age of 25-40. They rather travel frequently. In their spare time they are active and sportive.
Industry/Entity Type
Travel
Logo Text
fitfox
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.