SaaS business for Residential Property Managers needs logo and branding

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This customer received 106 logo designs from 29 designers. They chose this logo design from VGB as the winning design.
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Logo Design Brief
Our startup is called "Rentables" and we provide an easy to use cloud based platform that helps residential (mostly single family homes not apartments) property managers streamline their business. From collecting rents to managing work orders and paying the property owners' their monthly proceeds, Rentables simplifies property management. Our software is geared towards compliance with the accounting requirements levied by most states' real estate regulations. Themes include peace of mind, simplicity, efficiency, accuracy, and opportunity.
Vector graphics compatible with Inkscape
Logo must work in a 185px wide X 55px high space
Needs to work on #2c3e50 background
Other colors used on website: #18bc9c, #f39c12, #3498db, #e74c3cff
Complementary business card design would be nice
Target Market(s)
Real estate brokers and bookkeepers in USA typically 30-60 years old.
Industry/Entity Type
Residential
Logo Text
Rentables
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Needs to work on #2c3e50 background and as grayscale on white background. See brief for other colors used on the website (rentables.com).
Nice to have
- Needs to be somewhat abstract. Perhaps something based on a key hole. Something unique about the text ("Rentables") might be nice.
Should not have
- Not the typical real estate house.