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Prestige Car Sales, Parts and Service Business, Automotive
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This customer received 97 logo designs from 21 designers. They chose this logo design from gvb design communications as the winning design.
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A$435
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97 designs
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21 designers
Logo Design Brief
Monaco Motors is a start up business specialising in sales, parts and service of prestige vehicles.
In particular, they will be specialising in the vehicle brands Volvo, Land Rover and Jaguar.
Whilst the servicing will include more modern makes, the sales and parts (and service) will be more focussed on vintage makes.
The inspiration behind the name Monaco Motors is the Monaco Grand Prix, circa 1952. The posters and paintings of this prestigious event around this time provide a good "feeling" for what the brand will try to envoke and the style we are considering.
Updates
Hi Everyone
Can you please review the brief against your logo before submitting.
This is a prestige business. They specialist in vintage Jaguar, Land Rover and Volvo sale, parts and servicing.
The name Monaco Motors was picked with the Monaco Grand Prix circa 1952 in mind. Please google image this if you want a feel for the posters/prestige of the event.
Please consider colour and font given the types of cars involved. These are cars which some are in excess of AU$200,000.
The logo will need to be considered for stationery as well as signage. The brand should refect the product and the audience.
The logo should be simplistic. An icon would be good to consider as part of the logo.
Thank you in advance
Added Friday, January 07, 2011
Thanks everyone for your awesome submissions!
I have been extremely busy so sorry for not getting back to you all sooner.
I have notified the designers who have been shortlisted.
Thank you to everyone else for taking the time to submit on this project.
Best wishes!
Kind Regards
Katie
Added Thursday, January 20, 2011
Target Market(s)
Affluent
Lovers of finer things in life with an appreciation for quality and tradition.
Somewhat conservative, however sporty, in that they like to race vintage cars as a hobby.
Industry/Entity Type
Automotive
Logo Text
Monaco Motors
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- Designs should be sophisticated and simplistic.