• NZ$800

• 74 designs

• 16 designers

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Graphic Design Brief

We are opening a small retail store in downtown Wellington, New Zealand that will sell products originating from my wife's hometown of Suzhou, China. The products will include silkware, vases and pearl jewellery. We're going for a fusion look, aiming to appeal primarily to western buyers of gifts and ornamental items. The shop itself is themed in dark colours, with black walls and deep red shelves, and a plum blossom artwork feature wall. I have attached some preliminary sketches of the interior that a friend of ours did (not final).

We're naming the shop "Suzhou Gallery".

What we'd like is:

- A logo...
-- for street signage (including window graphics)
-- for receipts (black on white, 80mm wide)
-- to print on paper shopping bags
- Basic business cards
- Jewellery price tag design with small barcode and price
- A template design and font to use on small posters inside the shop explaining the origins of products etc
- A brochureware website layout (just mockup is fine)

We don't necessarily expect all these things up front, but if we like your work we can discuss adjusting the project budget for all the items.

I've now uploaded a second PDF showing some photos of the shop and the area it's in, along with logos of nearby businesses that we like. I realise those sample logos are predominantly white on black, but that doesn't mean ours necessarily needs to be.

Target Market(s)

People who like to buy exotic things. We're selling things a little bit upmarket, so we'd like to appeal to people who spend a little bit extra on a gift.

Industry/Entity Type

Shopping

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo should be able to work on either a black or white background (we have a black wall out the back door of the shop that we'd like to put a version of our logo on). Receipts are white, and will need a version of the logo at the top in black only.

Nice to have

• Prefer the logo to be wider rather than taller.
  
  Integrating a Chinese (or at least Asian) element into the design would be nice. The Chinese script for Suzhou is 苏州, though that doesn't look very nice. If you can find a prettier character to integrate then by all means give it a shot! This is just a though, I leave creative direction to you!

Should not have

• Too many different colours. Not looking for a rainbow!

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Files

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