Product Mascot for New Fruit Juice
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This customer received 39 mascot designs from 16 designers. They chose this mascot design from Lawyerr as the winning design.
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Mascot Design Brief
BACKGROUND
Fruit Burst is a Nigeria brand made from the the stables of Sabroso foods co limited.
Fruit Burst is a Premium fruit juice that deliver a delicious, unique fruity flavor perfect for any occasion any time of the day and comes in a number of refreshing variants.
The Fruit Burst is about to be launched into the market - Hence, there is need for our brand to be identified with a catchy mascot
THE BRIEF
Come up with an interesting mascot for the brand,
mascot must be an illustrated image.
Mascot would serve as a brand ambassador for the Fruit Burst Brand
Mascot name must be catchy and connected with the Fruit Burst Brand Design.
OBJECTIVE
• To connect and bond with the brand
• Create awareness for the brand
MEDIUM
• To be used in all mediums of Brand communication
TARGET AUDIENCE
Mascot must appeal to Mass market (Appeals to the General public)
MANDATORIES:
• Brand name style,
• Brand Color
Attachment is a sample of what pack design looks like.
Further information is available upon request.
Updates
The Mascot can either be an animal or a human.
An example is the GEICO gecko (search on either youtube or google)
Added Friday, August 08, 2014
Project Deadline Extended
Reason: To allow for more submissions
Added Friday, August 22, 2014
Industry/Entity Type
Product