Website for Franchise Builder

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This customer received 22 web designs from 8 designers. They chose this web design from pb as the winning design.
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Web Design Brief
We are a web design and Architectural company that is selling an all in one Business solution for small to medium size builders.
We are Build PR..
We are providing builders with the following services:
1. Dynamic Business catalyst websites and iPhone Apps
2. Rebranded housed plans with Brochures
3. Logo and Corporate identity
4. Estimating software
5. 3d Visualisation and Rendering
5. Building design and Planning support.
We will be helping builders to complete and have a competitive edge against the large franchise building companies. Who control the House building market in Australia. The large companies have great website, apps, brochures and standard house plans. So that is exactly what we will be providing our builders. At a fraction of the normal cost. We will have help them to win jobs and look more professional.
My current website is:
http://danishtemplate.businesscatalyst.com
I have attached and provided the following:
1. whole website Mock-up
2. Separated competition Pages to mock-up
2. Logo (in latest advertisement zip file)
4. Images and that my be useful
5. Some information on our services
6. Latest magazine advertisement (notice the ad also displays the houseplancompany. Which is a separate website that sells our house plans)
The five pages i would like designed for the competition are follows:
1. Home Page
2. What we do - Websites & iPhone Apps
3. How it works
4. Our work - Display individual websites similar to the way www.tribevita.com displays their websites
5. Builders packages (pricing table. Mockup has incorrect items for table. See please pdf with correct data for table)
Please use the mock-ups as a guide only. Go for it with your creativity please.
Sites that i really like are:
- www.tribevita.com
- www.designcrowd.com.au
Updates
I increase first prize and added a price for second
Added Monday, November 19, 2012
Target Market(s)
Builders and Wifes of Builders
Industry/Entity Type
Business
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- 1. Testimonails displayed on home page somewhere
2. Social media on home page, and on individual pages displaying websites
Nice to have
- I really like the www.tribevita.com. The way they use icons and have the catch phrases. We could have catch phase such as:
1. All in one Business Solution for builders
2. Lets Get Started View websites
3. Ready to Go Business Solutions for Builders.