• €500

• 35 designs

• 10 designers

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Graphic Design Brief

We need a front and back label for our representee Lopez Morenas SL, a wine producer in the Spanish region of Extremadura.

Trademark: Ponderado. Ponderado means balanced in English. The message is that the wine show the equilibrium of the blends specially produced for this project, it is balanced in the mounth and nose and it,s a good balance between quality and price.

Target: Wine targets entry level market retail sector in Europe so it cannot be too fancy.

Style: Spanish wines are better seen with a classic touch in the design although a bit of modernity is required.

Number of labels: 3 front and 3 back labels required although you can use the same design and just change the colors. Bottle is a bordeaux style 30 mm high with an screw cup closure, green for the red and transparent for the white and rosé.

Labels size: front max 90 (wide)x130 (high)mm. Back max 85 (w)x85(h)mm.

Information to include in the front label: Trademark, type of wine (red, white or rosé), two short lines of text with tasting notes (see texts on doc file), capacity 75cl, ABV:11º vol. Bottled by López Morenas SL C/Melilla 13. 06360 Fuente del Maestre (Badajoz). Spain.

Information to be included in the back label:trademark, type of wine, tasting notes (see texts on doc file), Capacity 75cl, Filling control mark: E, Barcode, Allergy advise, Contains sulfites advise, Pregnant women advise.

Paper: Shiny or matt paper with possibility of foil printing. No embossed effects.

Please see attached Rio del Oro label as a reference of the necessary information to be contained by labels.

Target Market(s)

Entry level european consumers

Industry/Entity Type

Retail

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• Maybe a clasical scale, old coins (balanced in cost).... Balance is the route to follow.

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Files

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