• US$320

• 61 designs

• 21 designers

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Logo Design Brief

Background information:

We are seeking a logo for the Albany Area Metropolitan Planning Organization (AAMPO), which was formed in 2013 and serves the metropolitan area surrounding the city of Albany in western Oregon (population 51,000). AAMPO is tasked with conducting transportation planning for this geographic area, for example, collaborating on local transit projects, promoting bicycle and pedestrian transportation, and helping coordinate how federal transportation funds are used for projects such as road improvements. Local governments (cities and counties) and the Oregon Department of Transportation comprise the membership of the organization.

AAMPO is committed to inclusive and active community engagement efforts, and a professional logo will help ensure a cohesive brand identity and a high level of professionalism for work products, public outreach materials, the organization’s online presence, etc.


Logo Request:

The logo should feature a sleek, simple, bold, and clean design so when it is scaled down to be used on letterhead, for example, its readability is not diminished. It should be in a round or horizontal shape.

Dark blue or green are preferred colors and would work well when paired with logos of our associated agencies.

Emerging concepts that should be considered for inclusion in the logo include: Transportation, Multi-Modal, System, Efficiency, Safety, Public Transit, Walking, Bicycling, and Community. The transportation modes (biking, walking, transit, etc.) do NOT need to be explicitly pictured. Elements from the natural world can be considered in an abstract way (mountains, rivers, trees, fields, etc.) as well as the built environment (buildings, roads, clock tower, barn, etc.)

Please consider the logos in the attached compilation to get a sense of the stylistic approach we are looking for. Included in the compilation are:
• Logos from some AAMPO member jurisdictions
• Logos from a selection of other MPOs
• The logo for Oregon Cascades West Council of Governments (OCWCOG), which is the umbrella agency staffing AAMPO. OCWCOG also staffs the Cascades West Senior Services Foundation and Cascades West Rideshare; logos from those agencies also are included.

Industry/Entity Type

Environment

Logo Text

Please create one version using just the acronym: AAMPO. And one version using both the acronym and the full name of the organization: AAMPO and Albany Area Metropolitan Planning Organization

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Files

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