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Logo Design for Upcoming Apparel Line
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This customer received 53 logo designs from 16 designers. They chose this logo design from Mode Graphic Design Agency as the winning design.
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US$320
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53 designs
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16 designers
Logo Design Brief
We need a logo for a new company based in D.C. called "Callus Grip." We develop gritty, inspirational clothing for athletes. We love the design attached below. We need a "CG" logo that can get printed on the back or sleeve of each shirt or a hat - that is why the diamond shape below is very appealing, because it is pretty self-contained and minimalistic.
We also need a cool, spelled-out version of "Callus Grip" in a clean, minimalistic but edgy font. If the "CG" and "Callus Grip" versions could also be visually integrated together somehow, that would be IDEAL - like the same font, or maybe the spelled out version of "Callus Grip" works in the "CG" logo. Not imperative, but would be good for brand identity.
It will be something that we will trademark.
For inspiration - we love brands Again Faster, Rogue Fitness, HTFU, RokFit. All are well-known CrossFit-focused brands.
Target Market(s)
Athletes, particularly CrossFit and bodybuilding athletes
Men and Women, ages 18-35 primarily
Military
Industry/Entity Type
Clothing
Logo Text
CG and Callus Grip
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
