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Retreat Insider Logo Development
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This customer received 76 logo designs from 22 designers. They chose this logo design from andiacos as the winning design.
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C$160
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76 designs
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22 designers
Logo Design Brief
I need a logo for a new travel review site called Retreat Insider.
This site will be a place where people can search for a yoga retreat that suits their needs (yoga surf/ yoga hiking/ cleansing / yoga/wine etc). It will be international in scope and include only authentic reviews.
The customer profile is a professional woman - aged 28-60 with disposable income for travel, an interest in health, and a desire to reconnect with herself. The customer is busy and does not have time to search the web for the retreat that best suits her needs (there are thousands!).
Simple, elegant, authentic, warm - but also fun (a tall order!)
Ideally, I want someone to associate the Retreat Insider brand with quality, authentic experiences. A trusted source of information.
Competitor sites includes: Queenofretreats.com and for a different market - jetsetter.com. Others include: retreatplace.com
I love the colour blue, and would like to see that colour incorporated somehow.
I am ultimately looking for a design partner and rolling this out, but have decided to start with the logo (my first experience with crowd sourcing!)
Thank you!
Updates
Project Deadline Extended
Reason: I've adjusted my brief based on the feedback of friends and colleagues on the designs submitted. I would like to have an option that it typographically driven using the company name - no logo or symbol.
Retreat Insider is new-era luxury. It's a feminine brand, but not girlie.
It appeals to the successful city women who genuinely want to reconnect with themselves, but they won't abandon their esthetic to do.
Modern, warm and aspirational in tone.
Added Sunday, August 03, 2014
Industry/Entity Type
Travel
Logo Text
Retreat Insider (one word or two - depending on how it looks!)