• S$420

• 44 designs

• 6 designers

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Packaging Design Brief

Updated on 3 Aug 2014....
I have increased my budget! 1st prize is S$220 and 2nd prize is S$100. Here are the changes made to the previous brief:
*Previously No.6 : Use the finalized mascot, see (revised mascot.eps)
*Previously No.13 : Shift 'Nutrition Information' to the side of the box
*Previously No.18 : Remove 'Stellar Young Trademark'
*Previously No.20 : Add "Happie's" Logo -- Logo on the left; mascot on the right.
*Added : We have decided to use a red color base, the feel should be something like this file, see (red color feel.jpg)

Thank you to all!


Submitted on 30 Jul 2014....
(A) General Info:
1. Dimension of the box is H195 x W135 x D50mm
2. Contains 12 sachets of white coffee powder. Sachet size is H194 x D50mm.
3. Happie is a furry mascot.
4. Packaging’s opening -- see (top & bottom opening.jpg)
5. Please note that your final design & measurement should account for final printing.

(B) Box: Front Side – Portrait View:
6. Include mascot, see (happie’s coffee mascot.ai)
7. Brand is “Happie’s”; Product name is “White Coffee 白咖啡”. See (happie’s logo.ai)
8. Include the words “Singapore Beverage Brand”
9. Include a coffee image, see (coffee cup.eps). Please add a teaspoon on the coffee saucer.
10. Include the icons side-by-side: (golden coffee.eps) ; (halal logo Malaysia.png)
11. Include the words “30 g x 12 Sachets”

(C) Box: Reverse Side – Landscape View:
12. Landscape view of Front Side
13. Include nutrition information table, see (nutrition information table.xlsx)

(D) Box: The 2 Sides:
14. Include preparation illustrations and description for Hot & Iced White Coffee:
• Hot White Coffee: Empty sachet into a cup, add hot water (180 ml)
热白咖啡：将一小包倒入杯中，加入180毫升的热水
• Iced White Coffee: Add hot water (60 ml), stir and add ice cubes till 180ml
冰咖啡：加入60毫升的热水，搅拌均匀，加入冰块至180毫升
15. Include:
Ingredients / 成份:
Non Dairy Creamer, Sugar, Maltodextrin, Malt Extract, Instant Coffee, Flavoring
植脂末，糖，麦芽糊精，麦芽膏，即溶咖啡粉，调味料
16. Include:
Manufactured in Malaysia for
Stellar Young Pte Ltd
10 Anson Road, #26-04, Singapore 079903
Tel: (65) 6502 3682 Fax: (65) 6725 8438
Email: sales@stellar-young.sg
17. Include:
Net Weight / 净重: 360 g
18. Include the icons side-by-side:
(golden coffee.eps) ; (recycle icon.eps) ; (halal logo Malaysia.png) ; (stellar young trademark.jpg)
19. Include:
Keep in a cool and dry place.
存放于清凉及干爽处.

(E) Box: Top:
20. Put mascot in the middle, see (happie’s coffee mascot.ai)

(F) Box: Bottom:
21. Include barcode, see (white coffee barcode.png)
22. Include “Best Before / 有效日期: (DD日/MM月/YYYY年)”. Allow printable space.

(G) Sachet: Front:
23. Note point no. 2
24. Include point no. 6-10

(H) Sachet: Back:
25. Include point no. 14, 15, 16, 22
26. Include the words “Net Weight / 净重: 30 g”
27. Include (stellar young trademark.jpg)

Industry/Entity Type

Landscape

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

Download all files - 3.5 MB