Vector Design for Popular Guiding Forum

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This customer received 29 vector designs from 6 designers. They chose this vector design from Vicky Latorre as the winning design.
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Vector Design Brief
We need a vector design for an existing unofficial GirlGuiding Forum called www.Guiders.co.uk. The design will be multi use and will replace our current logo but we also want to use it within the site and on merchandising.
Forum is 99% female, all Girlguiding leaders between 14-90 but mainly 20-40 yrs old. Theme would be anything camping related or ourdoors such as rambling.
Design needs to work against the current forum colours which are shades of purple.
Updates
The project is now guaranteed payment.
Added Friday, November 23, 2012
Target Market(s)
Female, 20-40 yrs old, Camping/Outdoors
Industry/Entity Type
Work
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
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Bold
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Traditional
Modern
Personable
Professional
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Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo must be supplied as a vector ai and designed such that it can have more detail when used on a website but then colours or detail can be reduced or simplified so it can be embroidered or screen printed.
New logo is to replace the existing '4 holding hands' logo and not necessarily the Guiders.co.uk 'text' part although this can be amended to compliment the new logo if for the better.
Nice to have
- We'd prefer a cute mascot which can either be based on an animal (such as a squirrel or owl) or anything relating to guiding such as camping (ie tent). Open to any suggestions, could be completely unrelated as long as it looks good!
If based on an object it would be an advantage to incorporate the 4 main colours of guiding which are navy, red, yellow and turquoise but this would be a bonus and not essential and should not prohibit design.
Should not have
- Any girlguiding copyrighted words or logos, ie brownies, guides or the trefoil