CD Label Design Project

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This customer received 11 CD cover designs from 8 designers. They chose this CD cover design from kaatem as the winning design.
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CD Cover Design Brief
I need a CD label (circular) designed for a new company called HVACBusinessGrowth.com. The CD is for an interview that has been done that will be mailed out to prospects who join the mailing list.
The CD itself is titled “The 7 costly marketing mistakes that HVAC Business Owners Make.”
This title will need to be on the cd. The business itself is a marketing and coaching business for HVAC business owners so a design that communicates professionalism and business growth is essential. Ideally using colours from the logo in the design.
Updates
Just a quick note, the brief wasn't entirely clear. The design is for a CD label (circular) not a square cover. Thanks everyone.
Added Monday, November 05, 2012
Target Market(s)
HVAC (heating and cooling) business owners
Industry/Entity Type
Marketing
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The title of the cd
Should not have
- images of heating or cooling systems
no images of money of cash