• A$440

• 114 designs

• 41 designers

---

Logo Design Brief

A new business start-up. Personalised QUALITY throws/rugs/blankets where you hug people with your words and with a soft, cuddly throw.
Everybody needs a hug - not just by giving a gift but by personalizing it with words written by you (or lots of people) hidden in it - as little or as much writing as you like! New babies, cancer patients, dads, kids leaving home, retirement, graduations, birthdays and of course pets :) - wrap a throw around someone with words of written love, belief, prayers, dreams, encouragement, funny memories etc within the throw.

Will be for other cuddle items also.

Image

We would like to either have an image associated like the Apple apple, or the Nike swoosh or a stylized word Hugz that creates a memorable recognizable image at a glance (eg Hugz letters squeezed in the middle maybe)

Colour

Colours will be used across website and promo material as well as put onto external visible clothing label. The label will be sewn onto materials of various colours and the image is up market. So neutral colours that show quality would be appropriate.

Simplicity

Timeless look.

Usability

The logo will be used across a whole host of marketing materials – from business cards and flyers, to a website and social media pages. It will be used in a variety of locations, it needs to pack the same punch everywhere.
It needs to work small as a profile image on Twitter/Facebook and as a large vehicle wrap.

Target Market(s)

It is for all ages - babies thru oldies. For happy and sad occasions

Industry/Entity Type

Marketing

Logo Text

Hugz

---

Logo styles of interest

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Design to be used on packaging - bags, retro cases, metal gift boxes - gift cards, fabric tags, stationery.
  
  Need digital files for web and printing, video, and in coreldraw .CDR
  
  
  
  

Nice to have

• One thought was the word Hugz to be squeezed like it was being hugged but not convinced of this.
  
  Poss black and white /silver or
  Choc and cream /silver
  More neutral colours and simple as it needs to go with all colours and styles
  

Should not have

• Orange and purple
  Anything childish