Ad Circular Template Design
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This customer received 24 catalogue designs from 8 designers. They chose this catalogue design from Marouk as the winning design.
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Catalogue Design Brief
We are looking for a template that we can use for our weekly ad circulars. ( front page / back page / inside pages/)
We are primarily known as a farm store but looking to get away from that. and become more of a rural lifestyle store. Our main competition is Menards (www.menards.com) Farm and Home ( www.farmandhomesupply.com) and Rural King (www.ruralking.com)
We want a look that will help drive more women into the store without making it too girly where men dont want to shop with us. You can use our competitions ads as a base to what we want but we are definilty wanting to stand out when you place them all side by side. Our current ads can be seen at www.buchheitonline.com
Please feel free to ask any other questions you may have
Updates
here is what our current layout looks likeĀ
Added Thursday, November 01, 2012
Target Market(s)
25-45 men and women
Industry/Entity Type
Store
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Lighter colors
Must include our logo on cover
Must have space for a featured item on each page
Must have space too list locations on back page
Should not have
- Dark colors