Logo design for financial advisory services firm

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This customer received 73 logo designs from 39 designers. They chose this logo design from Raoul Camion as the winning design.

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Logo Design Brief

New West Advisors is a financial advisory services company located in Boulder, Colorado, USA. The core of our business is helping individuals and families create a sound framework for financial success that focuses upon longer term planning and discipline to ensure fiscal well-being.

The company's name is partially derived from our location in the western part of the US. Geographically, Boulder is renowned for its distinctive "Flatirons" rock formations that you'll readily find via the internet. We have an interest to possibly incorporate their "look" into our logo.

We also wish to allow for full creative license that may not include such a "regional" identifier. Our business is about wealth preservation, as well as deliberate and thoughtful advice meant to advance and improve, the financial aspects of our clients' lives. We are a business predicated upon trust and dependability.

We are experts at what we do. Our four principals have a combined 75 years of experience in the financial markets. We treat our clients with dignity and empathy. There is a simplistic elegance in the high service level we provide them. We wish to convey that somehow in the logo.

The word "New" in our name reflects our continuous practice to evaluate innovative thinking occurring within the financial services industry, as well as incorporate best practice enhancements and progressive products that will help our clients achieve financial safety and freedom.

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Updates

Project Deadline Extended
Reason: Down to two remaining designs. Need minor changes and will not have time to review changes before the project expires on Sunday. Will extend until next Friday to allow for changes to be posted and allow for all partners to decide on a final design.
Added Friday, November 09, 2012

Target Market(s)

Our target market is a client demographic that ranges from late twenties to early mid sixties, male and female, single and families.

Industry/Entity Type

Progressive

Logo Text

New West Advisors


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • We believe there should be font size delineation between New West and Advisors, emphasizing New West. We would welcome experimentation with uppper and lower case formatting, bold vs normal, underlining, etc. Any symbol or brand identifier should likely be placed to the left of the wording.
Should not have
  • Symbols should not connotate finance specifically, ie, bank facade columns, dollar sign or image, vault or safe box.

Files
Download all files - 0.9 MB
Payments
1st place
US$360
Participation payments x 2
US$20
Total
US$400

Project Deadline
16 Nov 2012 20:16:33 UTC
Language

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