Dishwashing salt packaging label

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This customer received 29 packaging designs from 10 designers. They chose this packaging design from lucasdesign as the winning design.
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Packaging Design Brief
We need a packaging label design for dishwasher salt. The product prevents lime, calcium and other mineral buildups in dishwashers as well as softening the water for the best washing results possible.
The brand name is Luvineu.
As part of the design a logo and colour scheme/theme are required.
Updates
Project Deadline Extended
Reason: Need more time to provide feedback to designers.
Added Friday, November 23, 2012
Target Market(s)
25-55 year olds
Industry/Entity Type
Product
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The packaging is in the form of a pail. The design should be in the form of labels that are stuck on to the area below the flange. The design should also be provided in a format that allows a printer to manipulate the images for printing.
The pail dimensions are shown in the attached pail_specification.pdf file. The pail size is the 2 litre size. An image of the pail is shown in the attached Pail_Image.jpeg file.
Not shown in the pdf document are the following dimensions:
Height from base to flange: 126mm
Diameter directly below the flange: 150mm
The label should have the following information on it:
Australian Owned and Manufactured
www.luvineu.com.au
32 Sheriff St, Petrie Terrace, Queensland, Australia
I would also like to be provided with images of the logo design and elements of the label design separately.
Nice to have
- If you consider that any slogan or other wording is necessary or desirable on the packaging, suggestions are welcome.
The design should look modern and clean.