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New Logo for a new outlook Optician

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Contest winning design
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This customer received 177 logo designs from 35 designers. They chose this logo design from RD Brand Architects as the winning design.

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  • Closed - Design Selected
  • Guaranteed
  • Budget US$400
  • Number of designs 177 designs
  • Number of designers 35 designers
Logo Design Brief

Hi. We are the most upmarket Opticians and Optometry practice in our area and carry not only the best of the international brands of eyewear but also the most advanced equipment to check eyes.
Add to it our personal experience of more than 20 years in the industry and a flair for fashion, we love dressing up people's eyes!

As part of a new communication campaign we would like to start with a brand new fresh logo. A logo which says we are
-upmarket
-innovative
-very urban/international

The logo MUST be able to tell people that we sell glasses. With our name, most people presume that we nly do eye exams.
The design team should know that going ahead we will be working with you to create a marketing campaign for print, outdoors and digital media to communicate the essential message that we are the best choice for a client who looks for quality, fashion and that personal touch.

The colors must ensure good visibility on store front signage and in print media where logos are used in other brands advertisments carying the competing dealers' names.
The chosen logo design and the team would be the most likely people we would work with in the long run on a consistent basis.

Should we share the current logo or would it cloud the judgement, please let me know.

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Updates

Hi Everyone

Even though it says Dr. In our brand name, we would like the logo to project a more trendy, fashionable, hip image. The designs we are getting seem to focus on the eye rather than eyeglasses, which is our core area of work. 
Cheers

Added Thursday, November 01, 2012

Hi 

Its very encoraging to see so many different designs. While I am trying to provide individual feedback to almost every design that comes through, it makes sense to share what we are liking over all and what to avoid.

1) slightly vibrant colors, specially contrasting colours like black-orange, blue- green are more appealing

2) handwritten fonts are a big no-no. In fact the more elegant and slightly formal fonts are looking better.

3) integrating the rounds in letters to make them look like glasses is looking nice but still cliched. Might work with more creativity or interesting color choices.

4) am still waiting for that Eureka moment:) 

Added Wednesday, November 07, 2012

Project Deadline Extended
Reason: We seem to be coming closer and closer to the vision , but are not yet there. Am extedning the deadline so that some of the designs can be revised and some fresh ones can pour in. This is now a guaranteed project , i am sure your collective talent WiILL get us a great logo. Thank you for all your inputs. Regards
Added Saturday, November 10, 2012

The project is now a guaranteed project. I think we have come pretty close to what we have in mnd, but yet, there is still room for the Eureka moment :)
Added Saturday, November 10, 2012

Hi Everyone

The missing factor from the designs is an illustration/ icon which in one look indicates what we started out with...We Make glasses look good on a person! 
I have seen so many logos for so many brands, which tell a story within the logo. And they say a picture is worth a thousand words.. Can we tell our simple story in that illustration logo?

Added Sunday, November 11, 2012

Thank you all for your brilliant effort on the project. In the end, it was a very very difficult decision indeed for us. For all those people whose designs were GREAT but since we had to choose just one..my apologies. But I seriously hope to work with you guys again. Special thanks to Angelina, ArtSamurai and PureArt , I could have gone with your designs...they were not short on any parameter .

Thank you also to HypDesign, KreativeLogo and AAL designs for bringing in very nice perspectives. 
Love your creative brains!

Regards
Shailender

Added Wednesday, November 28, 2012

Target Market(s)

1. All prescription eyeglass (spectacle) and contact lens wearers. 2. Designer sunglass buyers

Industry/Entity Type

Communication

Logo Text

Dr. Monga Opticians

Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
  • The logo should be able to define that we are an optician- someone who sells glasses.
Payments
1st place
US$360
Participation payments x 2
US$20
Total
US$400
Project Deadline
14 Nov 2012 08:30:51 UTC
Language
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