Logo design for Civil/Structural Engineering Company
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This customer received 108 logo designs from 19 designers. They chose this logo design from o4 as the winning design.
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Logo Design Brief
Logo design for existing civil/structural engineering company based in rural Queensland, Australia. We have over 50 years continuous trading history in our region and need to update our corporate image to stay in touch with our city competitors.
Our company name is Brandon & Associates Pty Ltd and we have more information on our website about our services. Our current logo is intended to represent a bridge structure below the text with a road above the text. Due to changes over time, the format has lost some of its impact.
www.brandon-assoc.com.au
We are chasing options for a combination pictorial /word based logo incorporating 'Brandon' say , to a combination pictorial/letter based logo incorporating 'B&A' for example, to a straight letter based logo, to a stylised logo that does not represent any lettering but possibly the industry/services we offer. (ideas: bridge, road, compass/protractor image, ruler, math numbers...?)
Our current colours are a deep blue and gold, but are open to maybe blue, grey & a gold highlight, or any other blue combination.
The logo is to be ultimately incorporated throughout our marketing publications/business stationery/vehicles/banners etc and should be ideally suitable for reverse colour printing on various background colours (such as clothing).
Updates
The 'must have' comments were to be deleted before submitting project in favour of the 'nice to have' comments.
Added Friday, November 02, 2012
In contrast to original brief, the preferred slogan text, if and where incorporated in logo, is the following:
"Engineering Rural Queensland"
Regards,
Cam
Added Wednesday, November 07, 2012
Target Market(s)
private property developers, private investors, building groups, local governments, local builders/contractors
Industry/Entity Type
Marketing
Logo Text
refer to 'nice to have section' below
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The logo incorporated into any of the three optional styles suggested, should ideally represent one or more of the services we offer to our clients. We are a civil/structural eng company that undertakes road/bridge/subdivision/structural/building design works. see our website for more detail.
Nice to have
- possibly incorporate text in logo such as:
"Engineering Rural Queensland" (current slogan) or,
"Rural Engineering Specialists" or,
"from conception to completion" (as long as engineering is referred to elsewhere in logo)
Any image/abstract logo incorporated into any of the optional styles suggested, should ideally represent one or more of the services we offer to our clients or represent the engineering industry as a whole. We are a civil/structural eng company that undertakes road/bridge/subdivision/structural/building design works. see our website for more detail.
Should not have
- Don't want any:
traditional/old style fonts,
our full business name in the logo text as it is too long,
nothing too futuristic.