• US$500

• 14 designs

• 5 designers

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App Design Brief

OVERVIEW: I want to re-style an iPhone app that is lifestyle orientated for young adults – aged 18-35, male AND female. – to make it more hip, slick, playful with a more dramatic home page and some added styling for other key pages. There is a splash page that users first see, a home page, and about 6-7 other pages for the rest of the app. As well, I want to re-do my app icon that is a memorable design in the icon box shape.

STYLING OF APP PAGES: I am refining a pre-built iPhone application It needs to be hip, stylish, a bit playful, and have a bit of slickness to it. It should be a bit SENSUAL and elegant – but NOT erotic in tone. It already has all pages generally done – the background colors are close and general button positions are completed. The buttons could change in style. The “home” page for the app could have just the bottom buttons- not the 3 in the middle that choose games, news, info. and a dramatic illustration for the rest of the page – with some copy here and there. Now it needs some styling to make it more cool looking and relate to young adults, aged 18-35. It looks nice but a bit flat and plain and, I want to style it more. I want to create a dramatic style with more of a signature to the look.

For the app pages, I would like to:
Backgrounds: See if we can give them a bit more drama, gloss.
Home page: Create an illustrated style - perhaps using silouettes, or line drawaings or high-con imagery in a color – want to be stylish, elegant. It is a a lifestyle app for young adults, so it should speak to socially active, in the know, young adults.
Other key pages: This can play off the home page styling. All buttons on the other pages stay where they are. The backgrounds can be given a bit more gloss – if you like. The tops of the pages can echo the home page with some design related to young adults.
But am open to other styling that can help make it more elegant, edgy, and appealing to young adults. The background colors are nice but maybe a bit flat – may need more of a sense of highlights / gloss to make them pop more.

The SmartSex logo at the top middle could change, though, if something better comes along. If it stays the same, that’s OK too.

APP ICON: Finally, I want to also create a companion iPhone icon for the app that reflects what is done to style the app itself. I have a dimensional background for the icon and an idea to create a strong, simple element using dual letter S’s – representing the name of the app. The name of the app is two words, each starting with S. The icon should be dramatic, simple, and dimensional in visual tone. It could be as simple as 2 S’s kissing – but it has to be memorable.

ASSETS: I am including about 4 - app frames, including the home page, that could benefit from added styling. Some pages have some opening copy that is in the art.. that will stay in most cases. But they could use some added styling and highlighting. It could be young men’s and women’s faces, graphic elements, or even some aspect of the double S logo/icon look.

Target Market(s)

Socially active, hip young adults 18-35.

Industry/Entity Type

Games

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Should appeal to socially active young adults and have a strong, elegant design geared toboth male and female users.

Should not have

• This is a fun, educational app – so, it should not be erotic – only stylish, a bit edgy, and a bit sensual.

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Files

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