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Real Age Logo
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This customer received 389 logo designs from 140 designers. They chose this logo design from Pabs72 as the winning design.
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US$695
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389 designs
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140 designers
Logo Design Brief
Objective:
We need a new logo for the Real Age trademarked brand that has been acquired by the company Sharecare.
Overview:
Real Age is a comprehensive health and wellness survey, once complete a "Real Age" is provided that represents your biological age. The difference in your "Real Age" vs. calendar age represents how well you are doing from a health & wellness perspective. The test looks at your physical, social, and environmental lifestyle choices.
With information, training, and motivation, you can CHANGE and improve your Real Age with healthy choices and behaviors.
Small changes or "Micro Payments" such as behavioral changes can lower your Real Age and thus make you biologically younger than your calendar age.
Graphic Design Requirements:
- The final design should have graphic queues that indicate its association with Sharecare.
- A visual that represents the incremental changes or "Micro Payments".
- It should also communicate the dynamic nature of the Real Age and its importance in adding time to your life as you improve it.
(The closest thing we have is the speed dial next to the Real Age mark shown on the website but we do not believe this is ideal for communicating the time that can be added back with improvements.)
Please visit www.sharecare.com and www.realage.com for detailed information and graphics (some screen shots have been added below).
Updates
There has been some interesting designs submitted.
Some are hitting the mark very closely others are way off. Again, we are looking for a logo with a symbol/design that has two key features:
1) matches or fits in, etc with the parent brand Sharecare logo at www.sharecare.com
2) gives you the sense that your Real Age is something you can change (e.g. improve, lower) with the right healthy choices so the graphic has to give you a sense that your Real age is dynamic, not static. You want to feel like you can do something about your real age, that it is not just a number you cannot control and that by improving it, you add years/time to your life.
again, some are getting this and doing quite well, others that we have eliminated (and not done eliminating) do not have either of these are one of them.
Thank you,
Design Team
Added Saturday, July 19, 2014
Project Deadline Extended
Reason: CEO is on vacation until next Saturday and we need to get his final approval.
Thanks,
Daniel
Added Sunday, July 27, 2014
Project Deadline Extended
Added Monday, August 11, 2014
Target Market(s)
40+ consumers but ideally anyone.
Industry/Entity Type
Health
Logo Text
Real Age
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
