• US$150

• 11 designs

• 1 designer

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Postcard Design Brief

Textrance.com LLC began in January 2014 after a 3-year development. Our website is https://textrance.com. We need a two-side postcard design [oversized, 8.52" x 5.47"] to introduce upper-income American Moms with at least one child 4-9 to two different Textrance products simultaneously -- Textrance: Thin From The Outside In, and Textrance: Be Ready For Reading. There is much information on the website about both products, and free demos of everything. Design should include the following copy:

Quiet Hurts -- Healed.

You can't seem to stick with your nutrition and activity plans.

Tears from your little one (4 and up), who is too fast, or too slow, for the school's reading program.

Forgive yourself. For less than $10 a month*, Science can help you with either or both of these quiet hurts.

https://textrance.com

*(annual subscription)

[Edit] With much thanks to designs already submitted, to clarify:

We want to sell HEALING, not hurt, SOLUTIONS, not problems! Empowering, optimistic, even joyful, is what we want to convey.

Which is to say, "You've just discovered that Help is on the way!" These are two difficult real-life problems OVER WHICH A MOM CAN HAVE MUCH MORE CONTROL THAN SHE PREVIOUSLY THOUGHT.

These two real problems must be mentioned up front (NOT apart from the rest of the text -- WHAT problems can be healed is what we are selling), AND must be 'swaddled' in optimism, encouragement, and empowerment. Unicorns and bunnies, super-mom! -- whatever, we're not graphic designers. But NOT an ad for an anti-depressant!

Target Market(s)

Again, we'd like to interest upper-income American Moms with at least one child 4-9

Industry/Entity Type

Nutrition

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Requirements

Nice to have

• You're welcome to squeeze a picture of Pat in somewhere, with copy similar to the site at textrance.com:
  Buy Pat! And Friends At Amazon
  Read all the stories in Textrance: Be Ready For Reading for just 99 cents!
  But that's just because Pat's so cute. Up to you.

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Files

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