• €200

• 24 designs

• 6 designers

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Banner Ad Design Brief

Company:
Muziekshop24.nl is one of the Dutch leading web shops in selling musical instruments. Muziekshop24.nl is a one stop shop for (beginning) musicians that look for suitable and affordable music instruments.
Muziekshop24.nl is the music specialist and will become one of the leading players in the Dutch online music ecommerce market. With over 20 years' experience in the retail industry we have thousands of satisfied customers. Our expansive collection of products from the top name brands in the industry and excellent customer service ensure that our customers obtain the best products with impressive efficiency.

We are by far the cheapest in the industry and active in the online Dutch, Belgium and UK market so there is a big potential for us.
Used language on the banners is Dutch
Our main target audience are men and women between 15 – 45.

Look & Feel: Looking for a design to retarget our audience that has visited our web shop before - so each size ad they come across they recognize our branding and align well with www.muziekshop24.nl.

It should also feel modern, bright and vibrant. It should also balance our brand which is an industry leader.
We need all the standard Google banner Ad sizes, and they need follow all the usual Google's Ad rules.

The Ads need to be eye catching and showcase some of the products and call to action (BUTTON!) we will and the offer we have.

Ad design should include the logo of muziekshop24.nl.
We need a banner for the following categories and in the following formats:
Electric guitars
Piano
Keyboards
Bas guitars
Drums
Each design must be declined in the following format :

- 300 x 50 Leaderboard for mobiles
- 468 x 60 Bannière
- 728 x 90 Leaderboard
- 250 x 250 Carré
- 200 x 200 Small carré
- 336 x 280 Large rectangle
- 300 x 250 Rectangle
- 120 x 600 Skyscraper
- 160 x 600 Skyscraper large
– 180x150 Pixels

So at the end we need 50 animated gif banners (5 differnet musi instruments in 10 different formats)

Msc. Would like the raw files provided for all ads created so we can change the copy for our different projects. If pictures are used, we would like the raw files to adjust the photos easily to fit a variety of our ads and them our different target markets.

Pictures of our music instrument will be sent to the winner of the contest.

Initial Requests. For the initial review please create 1 or 2 sizes of Non-Flash (animated .gif) banners – enough to give us a feel for your style and vision (160 x 600 Skyscraper large + - 728 x 90 Leaderboard) . Those with the top designs will be invited to complete the additional sizes.

Here are the 2 possible texts that must appear on the banners:

1. UPS oneliners
- Grootste assortiment van Nederland
- Nu speciale aanbiedingen bij muziekshop24.nl
- Gratis levering vanaf €50,
- Achteraf betalen
- 24 maanden garantie
or
2. Price discount action
- Alleen vandaag 5% korting bij muziekshop24.nl
Thank you and we look forward to working with you!
Deadline
Tuesday, November 01, 2012
Target Market(s)
Dutch customer (targeting in Holland only for the start)
Requirements

- The name of logo of “muziekshop24.nl" must appear on each banner
The banner must have a look and feel similar of the website http://www.muziekshop24.nl

Industry/Entity Type

Industry

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Requirements

Must have

• - The name of logo of “muziekshop24.nl" must appear on each banner
  The banner must have a look and feel similar of the website http://www.muziekshop24.nl

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Files