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This customer received 47 logo designs from 14 designers. They chose this logo design from ArtTank as the winning design.
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Logo Design Brief
I am starting a new brand for Skimpy (Lingerie & Topless) waitressing/bartending at various pubs around Western Australia called "Kellie's Outback Chicks'. My main clientele I am reaching out to are all the remote country areas from the coast to the desert that have your old, relaxed, historical tradie like pubs. My brand is a sister company to "Perth's Best Girls" (PBG) & "Skimpy Heaven" (SKH). It needs to be simple yet bold screaming sex appeal & portraying the wild wild west.
I came from country WA & lived in the bush so rode dirt bikes, rounded up sheep, lit bomb fires, went to pubs with titty girls, shot my dads guns, drank beer.
Also my father use to nickname me Ned from Ned Kelly hence why i like the idea of ned kelly's headpiece on the girl with massive cans in a sexy bikini on a dirt bike.
Ideas
-silhouette of lady with large breasts
-"Ned Kelly' bushranger head piece on the silhouette of a chick
-saloon doors that look like pearly white gates (skimpy heaven)
-lady with lasso rounding up "men" (like sheep) into bar
-lady on dirt bike rounding up men or leaving a dust trail
An extended version of the logo will be required at a later date just need one ASAP as launching brand over the weekend. Website, business cards, bumper stickers, merchandise etc will be made also.
Updates
Project Deadline Extended
Reason: The designs I have are so close to what I'm looking for I just want to see if someone can show me something that will just jump out at me, maybe totally off my ideas but still to represent country skimpy barmaids.
Added Sunday, July 13, 2014
Logo will be chosen today.. Have sent feedback to the designs I wanna see a few changes made to
Added Wednesday, July 16, 2014
Project Deadline Extended
Reason: I want a totally different spin on the design away from the whole cowboy western style.
Added Wednesday, July 16, 2014
I have edited the brief to look at a different angle of design which i originally wanted in the first place- dirt bike or ned kelly headpiece, not cowboy country & western
Added Wednesday, July 16, 2014
Target Market(s)
My logo needs to jump out & grab you at first glance. This will be displayed at pubs all over country areas & needs to appeal to mostly males 20-45 years old but needs to be able to be displayed in restaurants.
Industry/Entity Type
Business
Logo Text
"Kellie's Outback Chicks" Breast in the West
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Look and feel
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