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This customer received 165 logo designs from 25 designers. They chose this logo design from Ovreis as the winning design.
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Logo Design Brief
The logo design needs to represent the soul of the yoga studio. Watersedge Yoga offers a Power Vinyasa style of yoga, which is dynamic, strong style of yoga that builds strength, flexibility, mindfulness and awareness through particular attention to the breath. This style of yoga is popular in western cultures as it gives individuals the space to connect with their bodies while being present in their mind.
Our name 'Watersedge Yoga' aims to encompass the following elements:
Water
• Our studios are designed to create an experience of a natural, organic, tranquil and relaxing environment. Water features and rainforest plants are used in the interior architecture to simulate that atmosphere.
Edge
• Classes are often taken outdoors on the “edge” of the ocean, river or harbour.
• We build sound physical foundations in our students so that we can encourage and challenge them to go to their “edge” in their yoga practice.
Updates
Hi all, a huge thank you to everyone who has submitted their designs so far!!! There are some excellent logos that have been sent through.
If you could all review the word document with examples, that will help you in getting an understanding of the style and quality of the logo I am looking for.
Keep the designs coming, I am very excited to see your creative talent!!!!
Thank you
Added Monday, November 19, 2012
Please note, I would also like to see the text written across two lines (ie not in one horizontal line)
Therefore the symbol should sit above or alongside the text. The text should read:
watersedge
yoga
Added Monday, November 19, 2012
Project Deadline Extended
Reason: Thank you everyone for your fantastic submissions. I would like to extend the project by 5 more days to ensure we find the perfect logo for the business. Thank you all for your efforts.
Added Monday, November 26, 2012
Target Market(s)
Athletic, 20-40 years of age, intuitive individuals, adventurous, creative, body conscious
Industry/Entity Type
Architecture
Logo Text
Watersedge Yoga
Logo styles of interest
Character Logo
Logo with illustration or character
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must have the words ‘watersedge yoga'
Text must appear in two lines (with yoga underneath) ie:
watersedge
yoga
Must have a unique, original symbol so that the brand can be differentiated from the competition.
The logo design must have an organic, environmental, natural look.
The symbol does not necessarily a character.
We would like an abstract logo/illustration but must have business name included. Both the name and illustration must be recognisable if separated.
Must have blues to match water theme.
The writing must be bold, modern and innovative.
Must be able to stand out against a white background.
Nice to have
- If possible please submit the logo with a few different styles of text and colour combinations.
I also like the look of the shadow effect, with the shadow under the text and symbol. If possible please submit a copy with and without the shadow.
Should not have
- Cursive writing
Character / Symbol design should not have a leaf, ripple, yoga postures, lotus flower, meditation symbol, buddha, no sanskrit wording or yoga pose.
More than 3 colours
classic style font
Text that is written all in one line
Should not be missing a unique character / symbol.