Vapejo - E -liquid
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This customer received 25 packaging designs from 8 designers. They chose this packaging design from CENTERSPREAD as the winning design.
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Packaging Design Brief
Vapejo is a small boutique e-cig and e-liquid producer and reseller, recently Vapejo did a brand overhaul on the corporate look with a new style and identity.
Vapejo wish to get a new design on the label and box of its e-liquid products that incorporate the new logo and look
Attached is the template for the design (Only needed once the winner have been chosesn), as for the label, it does not necessarily be square and at the same size,
our old website: www.vapejo.com (new one in development)
PLEASE UPLOAD MOCKUPS ONLY (die cut only be needed when the the winner has been chosen)
THIS PROJECT IS BOTH FOR THE BOTTLE LABEL AND THE BOX
Thank you everyone, let the best design win.
creative reference:
google keyword:
eliquid
eliquid spacejam
eliquid suicide blonde
eliquid five pawns
keywords for the design: CREATIVE, COOL, DISTINCT, COMMUNITY
Updates
Project Deadline Extended
Reason: The deadline have been extended due factory holiday throughout the Moslem holidays.
Added Saturday, July 12, 2014
Target Market(s)
Our target market is 18-40, SES A to C
Industry/Entity Type
Boutique
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The project objective is a GENERIC (not flavour specifics, I will use stickers) label design with the matching box, that is cool and not outdated, but yet match the corporate logo and especially the name VAPEJO, We would like that when they see the design, it makes sense to the word VAPEJO.
We don't have anything in mind, so go crazy and unleash your idea, the design can be corporate, hi-tech or even grafiti crazy! But has the quality have to be on par.
The product will be name "VAPEJO original",or subtitute the word original to your preference, but do not use signature and premium, as it will be used in another product.
The design is generic and not flavor specifics (I will use stickers)
Nice to have
- Dark Color will be nice, but dont be restricted to it.
The use of mascot or cool illustration is desirable, (ref: http://www.eliquidcdn.com/media/juicy-ejuice-best-eliquid.jpg, http://www.istockphoto.com/vector/pirate-head-mascot-14582157?st=fc90c3b, http://www.spacejamjuice.com/) , but not compulsory.
PLEASE SUBMIT MOCKUPS first...
Should not have
- No minimalist design please, we want to stand out.
The flavours (manggo, cherry, banana etc)
The flavours will be beyond fruits, so don't use fruits in the design
Dont use the info on the template, it is just for size reference only.