• A$190

• 30 designs

• 19 designers

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Logo Design Brief

Product/service/brand name:
• “The Expert Coach”

Reason Why We Chose Our Brand Name
• Because we’re training people how to turn their passion or path into a “niche” coaching business…hence they’re building a business around their “expertise.”

Key Objective of the new design
1. Communicate the message of “authority” to the prospect.
2. Communicate our promise to the target client, which is “To help them become a fulltime coach that earns a 6-figure income, that helps people who were like they used to be.”
3. Communicate the essence of our brand, which is “expert.”

Purpose and Function
• This logo will be used primarily on lead generation material such as downloaded PDF files, in videos, on websites, social media, and in general printed materials in our seminar workshops.

Target Audience
• 25-40 years old women
• Professionals earning $70-100k per year
• Australian and New Zealand citizens
• University-educated
• Trained in NLP/coaching/Done Personal Development
• Want to go full time as a coach

Scope/Existing Ideas
• One of the owners has suggested that it might be good to incorporate a University graduate cap as part of the logo.
• We’re thinking very simple colours, maybe a blue (authority colour) or green. And maybe mono-colour.
• We are open to suggestions.

Overall Style/Look
• Professional
• Simple

“Must Nots”
• Cheesey

Our Company
• Our parent company is “Unplugged Education.”
• Our mission is to educate people how to unplug themselves from the current 9-5 job structure of society.
• We have several “micro-brands” with each one focusing on a different area of helping people through private education and training.
• We are based in Australia and New Zealand.

Required Format
• High quality JPEG and PNG (no background) files.

Attachments
• Provide anything you want to use e.g. existing logos, sketches of prototypes, examples of designs or products (as benchmarks or comparison), or competitors you need to stand out from. Ask the designer to specify requirements such as minimum resolutions for samples to be used in the final design.>

Industry/Entity Type

Training

Logo Text

The Expert Coach