• US$190

• 12 designs

• 2 designers

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Newsletter Design Brief

Introduction
We need a newsletter design for a experienced tour-company based in Los Angeles called Golden Star Tour Inc www.goldenstartour.com. We are leading inbound Tour Operator, serving Russian-speaking travelers in North America, and we are in business for over 14 years. We provide travel services to our customers including professional tour guide services on East coast and West Coast, coach bus-tours, private transportation, and much more.

Technical specifications for production design html-template of 2 types e-mail-newsletters in russian language.

Company Name
Golden Star Tour Inc http://goldenstartour.com

Goal
To increase the involvement of Target Audience in the interaction with the brand, increase loyalty, increase interest in the services of the company, increasing the number of tour and services orders. This is why we use direct mail as one of major marketing instruments. This e-mail html template should be constructed the way allowing us to change pictures and texts. It means that we need reusable templates.

Target Audience:
• 1st design template - business partners. Agencies and tour operators from Russia (Moscow, St. Petersburg, Yekaterinburg) and other Russian-language countries: Ukraine, Belarus, Bulgaria, Latvia. It is the middle-class audience, mostly female, professionals in tourism sphere
• 2nd design template -direct customers. Travelers from former CIS countries: Ukrainian 2/3, Russian 1/3 part. Men and women, middle age (35 years and older), in managerial positions in big companies, have average or above average income, modern and active lifestyle, love to travel and learn new things.

Object of advertising
Multi-day bus tours of the East and West Coast USA.
Examples of tours advertised in the newsletter:
• Beauty of the Southwest VIP – http://goldenstartour.ru/en/tours/wonders-of-the-southwest-vip/
• Beauty of the Southwest – http://goldenstartour.ru/en/tours/wonders-of-the-southwest-11-days/
• All of America – http://goldenstartour.ru/en/tours/all-america/
• East Coast and Canada - http://goldenstartour.ru/en/tours/east-coast-and-canada-11-days/
• Los Angeles Grand-tour - http://goldenstartour.ru/en/tours/los-angeles-grand-tour/
• Tour to Las Vegas - http://goldenstartour.ru/en/tours/las-vegas-2-days/

Description of the advertised tour
Multi-day bus tours for 50 people. Cost is average. The tour price includes: transfers between cities, excursions along the route, DBL hotel accommodation and breakfasts.

This is important
There is a lot of e-mails everyday sent about tourism, our goal is to stand out of the competitors, and to present company’s service clear and understandable, engaging and interesting at the same time.

Corporate Identity
Color: gold (5/29/100/0), red (14/99/100/0) combined with black / white.
Font: Century Gothic Helvetica OR
Company’s Symbol: Star in the logo (image attached).

Our wishes to the e-mail structure
(Please be advised that the order of the blocks is not required. We would like to get vision of the designer – the best way to present information).
• Block 1 - Contact and logo
• Block 2 – Introductory text ( useful information like news update about USA or any other interesting up-to-date fact catching the eye of the audience) and an important message from the president (including pictures and sign)
• Block 3 - Information about the most important tour in this period of time. This unit should be the most important in the layout, emotionally isolated and eye-catching.
• Block 3 – 6 - scheduled tours or excursions. It is important that the information was easily readable and drawing the attention.

Design difference between 2 types of e-mails
• the 1st design template – for business partners. It should has a table structure, to be very simple and readable even if we will show up to 8 type of tours. So the main descriptions of this template is tabular
• the 2nd design template – for direct customers. It should have the unique and interesting element, which will draw clients’ attention so they wish to read our e-mail from the beginning to the end.

Email size
No larger than 600 px. in width and no more than 2 screens.

Design our previous emails
http://us5.campaign-archive1.com/?u=51d3e4d38085f7152d6629183&id=b5144f9d84
http://us5.campaign-archive2.com/?u=51d3e4d38085f7152d6629183&id=f2ffc14940

Attached file:
• Logo
• Tours pictures
• Examples of e-mails that we like PLUS: http://l.dncinc.com/C2L/er.aspx?k=nOFAmjzvkH4yyZqb5dy5ZZ87woWzxrjeRdOZ4C-9C1CoUMcGtyWBHA$$
http://yosemiteconservancy.cmail3.com/t/ViewEmail/j/6392253CD6612CE6/2D4A6CBF56072A86C5EC08CADFFC107B


Text for use in e-mail

Contacts
Теl. +1 (800) 873-9007
Skype golden_star7925
E-mail info@goldenstartour.com

Social networks widgets:
Facebook - https://www.facebook.com/goldenstartour.ru
Vkontakte - http://vk.com/goldenstartour
Instagram - http://instagram.com/goldenstartour
Twitter - https://twitter.com/GoldenStarTours
Youtube -https://www.youtube.com/channel/UCr1HV8K8ulpFK_pIRVoJnNw

Introductory text
«Добрый день!

В США прибыла рекордная группа туристов из Китая. Количество путешественников превысело 6 000 человек! Что же привлекает в Америке путешественников со всего мира? Вы можете увидеть и оценить главные достопримечательности Запада Америки на нашем официальном видео-канале на YouTube. Приятного просмотра!

C уважением, Евгений Баранов
президент компании Golden Star Tour Inc.»


Description of main advertise tour
Picture, Name, Dates, Cost, Duration, Itinerary, Link to site «View»

«Красоты Юго-Запада США

Даты заездов 12.09, 03.10, 31.10
Продолжительность 11 дней
Стоимость на чел. $ 1 495

Программа Санта-Барбара - Сан-Франциско - Йосемити - Лас-Вегас - Долина Смерти - каньон Антилопы - трасса 66 - Гранд Каньон - Сан-Диего - Лос-Анджелес
Узнать подробнее»


Scheduled tours or excursions
Name of this block – РАСПИСАНИЕ ТУРОВ GOLDEN STAR TOUR
Description for each tours – Picture, Date, Name, Cost, Duration, Link to site «View»
«08.06
Лос-Анджелес
$ 95 / 6 часов
Подробнее»

Industry/Entity Type

It Company

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