• US$500

• 201 designs

• 41 designers

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Logo Design Brief

My company is called "Fiternity" - we've combined the word "fit" with "eternity" and will be selling fitness apparel targeting people who love fitness, exercise and crossfit. The logo should represent eternal fitness, eternal strength for those that will forever make fitness an important part of their life. We'll also be sponsoring and outfitting high level elite athletes to wear Fiternity apparel and gear. We need a logo that represents eternal fitness, strength, discipline, courage with a modern edge and feel.

Tagline. -> fit for life.
We'd like to see versions of the logo with a tagline, and without.
this can mean fit for the rest of time, and fit for "life" itself for those that we help with the donations we make to charities.

A few of the companies that we are competing with in this market just to give you an idea of our audience. We expect our brand to be better and more elite:

http://www.redefinefit.com/
http://www.htfu.com/

Target Market(s)

athletes, crossfitters, runners, gym rats, athletic coaches, etc

Industry/Entity Type

Fitness

Logo Text

fit for life. (versions WITH and WITHOUT text)

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The O we have attached. It's a version of the celtic symbol of "eternity" - a never ending continuous circle which represents "forever" ... this was a basic concept we created ourselves so you'll see the word "fit" in the O... you don't have to do that, but we DO want to use the O in some way shape or form as a focal point of the logo.

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