• A$200

• 74 designs

• 23 designers

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Logo Design Brief

Logo design for new business/brand called Paleo Foodies. The brand is an online blog that provides information on how to maintain a Paleo diet - such as where to eat, what to eat etc. Eventually the business plans to expand into organising food events, hosting dinner parties etc.
The Paleo diet is a way of eating that eliminates processed ingredients in place of whole foods. So the brand is all about providing information on natural and healthy alternatives to eating in and outside the home.

The website is still under construction (using Wordpress) however it is live - go to www.paleofoodies.com.au for reference.

The logo should:

1. Include the words 'Paleo Foodies'
2. Use a font/style/colours that reflect earthy, organic, natural
3. Be designed with the website template in mind (see above URL, the logo will sit at the top left hand corner of this website - the banner will change - it's just a place holder for now)
4. Be simple - using a simple font and simple design elements
5. Be a size/shape that is suitable for social media thumbnails including facebook and twitter.

The winning design will need to be provided in InDesign, Illustrator formats as well as jpegs for web.

Target Market(s)

Health conscious, fitness enthusiasts, food lovers

Industry/Entity Type

Construction

Logo Text

Paleo Foodies

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.