• US$650

• 87 designs

• 18 designers

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Logo Design Brief

We need a logo for a special short-term promotion for one of our Michigan Lottery games. Club Keno is a social game played in hospitality venues (bars, restaurants, clubs e.g.). It offers a new drawing every 4 minutes, so it is a fun, engaging thing to do while out with your friends. The Jack is a special add-on feature to Club Keno. For just $1 more, players can add The Jack to their Club Keno wager and it gives them extra chances to win a Jack(pot) prize and other cash prizes. For this special short-term sales promotion, the Lottery will be offering the following: Buy a 5-wager Club Keno ticket with The Jack and get a 6th wager FREE! This special promotion is called the "Jack Pack". Lottery likes logos that try to capture the overall essence of what the promotion is all about. For example, we ran a similar promotion last year called Club Keno "Full Tilt" - you'll see per the attached that logo was based on tachometer. So if there is a simple mechanism like that by which to convey "Jack Pack," that would be great. Or adding some dimension to the font to create a sense of excitement.

Target Market(s)

Adults - Club Keno players tend to skew slightly more male and slightly older (35+).

Industry/Entity Type

Hospitality

Logo Text

Jack Pack

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must incorporate the Club Keno logo as part of the logo. That logo is attached. Last year, we ran a similar promotion called Club Keno "Full Tilt." That logo is also attached. You can see how we incorporated Club Keno as part of the Full Tilt logo. It just has to be above it or to the side e.g.

Should not have

• Nothing too cute/cartoony - must be 18+ to play the Lottery - and Club Keno players tend to be more serious players - they want to win cash - they don't want "cute"
  
  Nothing too complicated - logo needs to work on a variety of materials and in a variety of places - so simple is better
  
  Should not be old-fashioned - needs to be more modern/exciting - this a fun/social lottery game promotion
  
  - PLEASE No stars - no casino themes - no frilly/swirly - like Full Tilt this should be stronger and more masculine - and perhaps have sense of motion. Best logo is the one that plays off jet pack so it has movement and action and plays off the notion of the promotion. Can't just be a random design - needs to convey the essence of the promotion.

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Files

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