Muskoka Babies

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This customer received 76 logo designs from 16 designers. They chose this logo design from Matrix5 Creative as the winning design.
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We are a new online retailer of baby clothing and we are looking for a new logo. I am attaching 2 documents.
1) A very detailed outline of the business vision
2) A brief on the logo itself along with sample logos that I like
Please know that the logo must be one colour only. It is primarily used for printing on baby clothing. I am also sending the existing logo files so you can see the colour that we are looking for (or shades in this pallet)
Thank you and I lookg forward to your designs
Kimberley
Updates
Project Deadline Extended
Reason: I thank everyone for your designs - they are beautiful
I have sent the top designs to my business partners and friends - I a awaiting their feedback and consensus - it will be a difficult decision based on the quality of designs offered
Thank you
Kimberley
Added Friday, July 11, 2014
Project Deadline Extended
Reason: revisions still to be made to existing design
Added Friday, July 18, 2014
Target Market(s)
New Mothers
Moms to infants
Grandmothers
Females purchasing baby shower gifts
Cottagers
Wealthy Cottagers
Canadians
Industry/Entity Type
Printing
Logo Text
Muskoka Babies
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Font styles to use
Other font styles liked:
- playful fonts
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo must be one colour
Logo must be in neutral shade (browns/tans)
Logo must print well on small baby clothing (and on website/print materials)
Logo must be unique
Logo must have softness about it
Logo must reflect Made In Canada (Canadian pride)
see attached document for more info
Nice to have
- see the attached documents for a lot of information
Should not have
- Logo must NOT be babyish
Logo must NOT be fussy
Logo must NOT have hard modern lines
Logo must not simply be a Canadian maple leaf - must be unique and not done before