Tabah Talent Development Program

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Logo Design Brief
Logo Design Brief
Tabah Talent Development Program
Tag line “Education to Serve a Higher Purpose”
This is a redo of job
http://www.designcrowd.com/project-progress.aspx?briefId=6357
After completing that design, some of the stakeholders of the project informed me that they did not accept any of the previously presented designs but have offered some additional feedback they would like to see incorporated.
The brief below is the revised version.
Organizational Background
The Tabah Talent Development Program seeks to invest in the development of Human Capital by seeking out the Muslim World’s brightest talents and provide them with the support and resources they need to become great contributors to the global society. Tabah Talent Development program is a scholarship based program aimed at preparing the next generation for civic service by equipping them with the necessary religious and professional sciences. The program is supported by some leading Islamic Scholars in the world and assists students with study, work experience, and employment.
The brand should evoke a feeling of higher education, Islamic scholarly tradition, beneficial knowledge, and relevance. The brand should also be in harmony with that of the establishing mother organization Tabah Foundation, see tabahfoundation.org
Some additional themes to incorporate
1-Building and developing capabilities, skill, experience.
2-Developing Leadership
3-Prestige, social elitism, connected to the Ivy League Universities
4-A connection to our Parent Organization, Tabah Foundation, either through incorporating the existing company logo, or an overall theme and look that is close to/compatible with.
Logo will include English and Arabic like several of the above references. If your unable to design Arabic please submit anyway as we can add this later for those who submit iconic logos. We would like to see other styles as well from those designers with experience working with Arabic Text.
Insert Arabic Spelling of Program Name
Below is a list of websites to review references of desired design styles to take into consideration.
http://www.adu.ac.ae/en
http://www.yale.edu/
http://www2.warwick.ac.uk/
www.nyu.edu
http://www.aldar.com/
http://www.lead-programme.com/
http://www.alfahim.com/en/
http://www.aldaracademies.com
//www.mashreqbank.com/
http://www.emirates.com
http://www.alyasmina.sch.ae/
http://www.almunaprimary.sch.ae/
http://www.zaytunacollege.org/
Updates
Thanks for your submissions. This one was is very straight forward. The open book with our existing over top of it, please see the attached file.
Added Saturday, December 11, 2010
I just wanted to thank everyone who submitted designs. Your work and creativity are very much appreciated. To keep you all updated I have shared the designs with he decision makers for the project and am awaiting their feedback. Soon as I receive a decision I will select a design.
Added Wednesday, December 15, 2010
Project Deadline Extended
Reason: Stakeholders of the project have requested some changes to the brief. They are open to new ideas. Here is a summary of the most important comments.
Some additional themes to incorporate
1-Building and developing capabilities, skill, experience.
2-Developing Leadership
3-Prestige, social elitism, connected to the Ivy League Universities
4-A connection to our Parent Organization, Tabah Foundation, either through incorporating the existing company logo, or an overall theme and look that is close to/compatible with.
Added Monday, December 20, 2010
This project is now guaranteed
Added Monday, December 20, 2010
Target Market(s)
Graduate and Post graduate students with various backgrounds, Academic Institutions, Possible funders/donors. Mainly Muslims of various nationalities in both in Western Countries and the Middle East.
Industry/Entity Type
Religious
Logo Text
Tabah Talent Development Program
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Look and feel
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Requirements
Must have
- Islamic with international and modern appea
Some additional themes to incorporate
1-Building and developing capabilities, skill, experience.
2-Developing Leadership
3-Prestige, social elitism, connected to the Ivy League Universities
4-A connection to our Parent Organization, Tabah Foundation, either through incorporating the existing company logo, or an overall theme and look that is close to/compatible with.
Nice to have
- Be compatible and sit nicely with with our existing brand, see Tabahfoundation.org
Should not have
- Overly cliche typical cheesy Arab/Southeast Asian Artwork.