InternetStore.es
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This customer received 78 logo designs from 23 designers. They chose this logo design from STUDIO 8 as the winning design.
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Logo Design Brief
We need a logo design for a new group of websites called "InternetStore.es"
We mainly sell consumer electronics and the brand will be placed around many retail stores in Spain as we are a buying group.
It must be a logo that works perfect on both sides, Internet and Retailers.
We would like to see designs using green, for example Pantone 375 or similar.
Updates
Project Deadline Extended
Added Monday, October 15, 2012
Dear designers, thank you all for your efforts but still at this time of the project we are not happy with any of the designs. Yesterday we´ve updated the brief and attached a logo design which we are working on it. Please take a look at it and let me know if you have any questions regarding the brief before sending designs.
Added Friday, October 26, 2012
Target Market(s)
Our retailers must like it as they will be partners in the project and the buyers are the end user of consumer electronics products.
Industry/Entity Type
Electronics
Logo Text
InternetStore.es
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Design should be able to match with other brands, so it will be necessary to design it in two parts:
A: Word "Internet" using the green, maybe Pantone 375
B: Word "Store.es" maybe more neutral colors so that matches and fits with many actual brand logos.
To understand the idea, InternetStore.es is the buying group and beyond it there are many other websites from different brands, such as CanonStore.es (Is for this and other cases were we will get "Store.es" and match it with the original Canon logo.
That is the reason to design the logo in 2 parts, it should work perfect all together as "InternetStore.es" and also as "Store.es" matching with different brands were logos are from many colors (yellow, red, blue, black...)
As a summary:
Main brand: InternetStore.es
Sub-Brands: logoofdifferentbrandsStore.es