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Boutique California Winery has an identity crisis! Needs Identiy ASAP
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This customer received 97 logo designs from 32 designers. They chose this logo design from 5-Design as the winning design.
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US$360
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97 designs
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32 designers
Logo Design Brief
We are just getting started and do small lots - no more than 400 cases total a year of many different wines. We need a logo that translates well to a label or a label that has a great logo. Both have to say this is a premium quality wine, friendly environment, great experience. Sophisticated yet simple and fun. BTW, we're "Stuck in Lodi" - check the song....
Updates
I couldn't pick just one design so I've created a voting poll for the designs. I will be closing this out within the week. Just want to get a good sample of votes. I'm amazed at the levels of creativity that is out there. You are all excellent designers. Thanks to all of you for entering.
Added Wednesday, July 16, 2014
Target Market(s)
Adults in California, USA, aged 21 to 65 that drink wine and want to experience a winery in a vineyard. Willing to pay for a premium wine $20-40 US.
Industry/Entity Type
Boutique
Logo Text
Prie Winery or Prie Vineyards or Prie Cellars or just Prie
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo that translates well to a label and business card.
Nice to have
- Few colors - black & white - one other color at most.
Should not have
- Fonts should not be too fancy to read easily. Don't use too much clutter/detail - keep it simple and clean. Don't use grapes as a logo or vines or commonly used wine graphics such as a crest or photo of building or vineyard.