Equity research firm needs a logo design
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This customer received 513 logo designs from 138 designers. They chose this logo design from dky as the winning design.
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Logo Design Brief
We need a logo for a web based presence (inc Facebook) called Terra Rosso (the words can be pushed together for aesthetic purposes. We provide individuals and companies with fundamental analysis of company financials that are listed on various exchanges across the world to help determine their fair market value. The word Terra meaning Earth and Rosso meaning Red, we would like a log that is clean, has red in the design and is clean (we don't like clutter, wishy washy, comic fonts and lots of different colours). The final design should communicate financial safety and equity growth for investors in the stock market. We like familiar clean typeface like Helvetica etc. However, designs that have Terra Rosso in a cursive type font may also be considered. We have passion for what we do and wish to reach out to a younger generation of investors who may not have the financial means to pay for traditional equity research and therefore any logo should also consider the possibility of being used as an iPhone or Android mobile app. Many thanks for looking.
Updates
Project Deadline Extended
Reason: Apologies but we're extending the deadline by an additional seven (7) days in order to accommodate some additional designs and the incorporation of some existing changes. Sorry for the delay and please bear with us for a while longer.
Many thanks
Added Wednesday, July 09, 2014
Target Market(s)
Stock market investors who require equity research to determine the fair value price of a company's shares. Could be existing investors who require less risk in choosing shares or new investors who need some professional insight. Age demographic is probably 23 to 45.
Industry/Entity Type
Financial
Logo Text
TerraRosso
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must combine red and the name Terra Rosso. Has to embody trust and desire.
Nice to have
- Maybe a financial markets symbol but not financial charts, dollar signs or arrows.
Should not have
- Lots of different colours (green is not required) or be wishy washy. Black and red are probably adequate. Something without a shadow or shine effect and no charts or graph type arrows.