Stock Broking Firm - Web Design Project

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This customer received 37 web designs from 16 designers. They chose this web design from Creative Studio as the winning design.
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Web Design Brief
We are looking at doing a full re-design of our home page and content page and moving the majority of our content over to DNN.
Phase 1 : Website redesign www.fssecurities.com.au
The current design is too washed out, boring and has no call to action buttons.
Solution:
FS Securities is looking for a brighter/ cleaner redesign with a few stand out call to action buttons.
• Banner with logo across the top horizontally - Bright blue logo on white background similar to www.afr.com.au - CALL 1300 000 000 - Follow on Twitter / Facebook
• Horizontal menu bar - professional looking. - Home - About Us- Our Services - Membership - Open an Account - Become a member - Contact
• Below banner top left - large rotating banner - maybe yahoo gallery style www.rbsmorgans.com.au
• Right of rotating banner - Membership login
• Below members login - Register for Daily Market Report/ research blog - Large bright button / Name / Email / Phone / pop up??
• Below Register for daily market report - Market Indicies - RSS feed of delayed data from AAP see www.rbsmorgans.com
• Below Market indicies - FS SECURITIES - Market Tweets ( feed from our twitter page)
Below Rotating Banner -
content area
Below content area - 4 large block buttons see www.bellpotter.com.au ( hover over change colour)
Button 1 - EDUCATION - content - click here for more
Button 2 - Market Information and Research
Button 3 - Full service Broker - content brief - click here for more
Button 4 - Trade Commodities and Options
below buttons - small horizontal menu bar slightly different colour incl - Careers/ Partners / Legal Privacy FSG Site Map
Regards,
Nathan Bray
Target Market(s)
35 - 65
Industry/Entity Type
Education
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Follow brief above - large banner, call to action buttons, F.B. Twitter, Member login etc. 4 big buttons
Nice to have
- clean looking site similar to www.afr.com.au / not too busy. Corporate looking.
Should not have
- not too busy