'Prawn Star Promotions' needs a brand!

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This customer received 39 icon designs from 12 designers. They chose this icon design from hidup_itu_pilihan as the winning design.
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Icon Design Brief
I need a brand for my business 'Prawn Star Promotions' based around the icon of a prawn. I wish to provide a small range of funky clothing for the tourism sector in Exmouth Western Australia. We have the Ningaloo Reef and a thriving prawn industry as our draw cards to the region. All the clothing merchandise in town is old fashioned, daggy and lacking imagination. We are a town that likes to fish, dive, snorkel and surf. Looking for a logo for my label, and a starting point design/theme/logo for some t shirts, bandannas, etc. Looking for different, young and funky.
Updates
Project Deadline Extended
Reason: Having said in my brief that I wanted the design to centre around a 'prawn' on reflection via the designs submitted so far I am not getting designs that are 'abstract' enough. Too much prawn! Maybe its just the tail of the prawn, or its eye, or a prawn on its back with its legs in the air!! Not sure...but Prawn Star Promotions needs some humour and some clear clean lines that copy well to fabric, print and embroidery. Just need longer to see if I cant capture a bit more of the essence of tourism as opposed to a 'prawn industry' style logo.
Added Friday, December 03, 2010
Target Market(s)
tourists on holiday. mostly Australian and European who fish, dive, snorkel and surf. mostly aged 18-50, looking for something different and funky from their holiday souvenir purchase.
Industry/Entity Type
Clothing
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- sense of fun. stylish, modern, not tacky and crass. design to be upmarket but not snobby. Accessible but not common. Will be mostly on clothing so needs to be clear and concise.
Nice to have
- Obviously nice if design centered on a prawn, but abstract prawn would be good also. The star has no real relevance but may be incorporated if essential.
Should not have
- any porn star over tones that are obvious.