Design Thinking agency needs a logo

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This customer received 93 logo designs from 26 designers. They chose this logo design from Design Possibilities as the winning design.
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Logo Design Brief
I am a free lancer and I am setting up my own business called Earworm , so wanted a logo. Design Thinking, or Human Centred Design, or Customer Experience are terms used interchangeable with what I do.
Earworm is a english translation of a song you cant get out of your head and its a name I liked but really isnt about what I do. So I'm NOT after an ear or a worm or anything implied by the name. I'm open but feel I just want a text based logo that will look good on a website and maybe a business card. Could be all lower case or a mix upper and lower.
The nature of Design Thinking is about being creative and being open to all possible ideas to solve a problem.
I will most likely use a hero image and use the logo over the image.
I like fonts like ARS MAQUETTE , GOTHAM, AVENIR, FUTURA, APERCV
Target Market(s)
Larger clients include senior executives from banks, down to a small business. trying to look creative and professional. Its about a word mark style as I dont need a logo with a character as its really just me and a website to explain what I do.
Industry/Entity Type
Business
Logo Text
Earworm
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The word Earworm can be written in lower case or upper or mix. want to look like a designer. clients expect me to look like the funky groovy type. They want to hire me because I'm creative. Creative in the sense that I dont use traditional methods to solve problems. Want to use on website design and sit or above a hero image.. so needs to stand out but not be too busy.
Nice to have
- want to use in a website design, so will sit above a hero image or maybe over
Should not have
- No ears, or worms, or icons or characters