Newspaper / magazine ad for Italian luxury book and products

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This customer received 17 newspaper ad designs from 11 designers. They chose this newspaper ad design from designhero as the winning design.

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Newspaper Ad Design Brief

Full size ad needed for multiple magazines, with standard bleed marks. Prefer no tiny fonts, prefer Roman-esque fonts. Prefer a vintage feel to a modern; any background imagery should resemble a wine label or a parchment. Nothing "cute" or informal is desired. This audience is your 45+ professional (many executive and/or entrepreneurial minded) and will be your luxury vacationer, your wine-familiar.....

Target Market(s)

Upperclass, elegant; wine / cigar enjoyers; readers; luxury product buyers; 45+ age

Industry/Entity Type

Book Publisher


Font styles to use
Serif

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • At least 80% of the page should feature the book. Large image; logo for Amazon and Forbes; image of author; description: copy below instructions. Then the lower 20% should be images of the cigars and coffee.
  • Boldly in the middle of the ad should be ONE URL: ValloraniEstates.com (please make this link prominent as well as amply spaced for readability)
  • Copy for the book:
  • The Wolves and the Mandolin: Celebrating Life's Privileges follows the Vallorani family’s modest beginnings in Italy, regaling the reader with legend-worthy stories of Papa Luigi's first years in America. Vallorani provides his philosophies in business and management, using his success as an entrepreneur, and the path taken to create his quality brand of hand-curated luxury products, Vallorani Estates.
  • "The wolves and the mandolin story has been passed down from generation to generation in my family. A great-uncle was stuck in a tree surrounded by wolves. He played his mandolin to pass the time, and the beautiful music calmed the wolves and my great-uncle made it away safely," says Vallorani. "This tale reminds us that beauty can be found even in the midst of growling wolves and that even the fiercest wolves can be calmed."
Nice to have
  • Italian elements, vintage feel
Should not have
  • Cute or modern appearance

Files
Download all files - 21.9 MB
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Payments
1st place
US$150
2nd place
US$100
Total
US$250

Project Deadline
05 Apr 2017 15:02:54 UTC
Language

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