• US$975

• 131 designs

• 17 designers

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Packaging Design Brief

I need design variations for 15 different Tea lines.
The tea will be packaged in Tin cylinders.
I have attached several pictures to show you an example of the display we are modelling after along with other references.

The 15 tea lines are:
Study Tea
Ingredients: Brazilian Mate, Mint

Energy Boost Tea
Ingredients: Yunnan Coffee, Dark Puer

Relaxation Tea
Ingredients: Lotus Flower, South African Rooibos

Beauty Tea
Ingredients: Rose, Chrysanthemum, Red Dates, Huangqi

Sore Throat Tea
Ingredients: Honeysuckle, Pang Da Hai, Chamomile, Licorice Root

Get Well Tea
Ingredients: Ginger, Rooibos, Orange peel, Chinese Angelica

Diet Tea
Ingredients: Puer, Hibiscus, Lemongrass, Lotus Plumule

Bedtime Tea
Ingredients: Apple, Orange, Chamomile

South African Rooibos Tea
(pure)

Brazilian Yerba Mate Tea
(pure)

Long Jing Green Tea
(pure)

Darjeeling Black Tea
(pure)

Nepal Golden Tea
(Pure)

Bai Mu Dan White Tea
(pure)

Phoenix Oolong Tea
(pure)

Every Tea Blend should have three unique symbols that describe the purpose and theme of the blend. (!!Please don't make specific reference to the ingredients of the blends because some of these ingredients may be changed later. Stick to focusing on the intended purpose of the tea blend!!)

I would like the symbols to keep the same brushlike style that is consistent with our company logo.

Please keep the three block structure. I suggest keeping to just one color per tea blend. This will help each blend stand out between one another. I have a sample of the "Diet Tea" attached that I did myself to give you an idea of the structure I'm looking for, but obviously it's just my amateur version. Hope you can make them look far more appealing.

The ultimate goal is to build a picture language unique to our brand. As more products are released, we intend to potentially have hundreds of symbols, each with it's own meaning. So it would be nice when you present your pictures if you explain its intended meaning or message.

Deminsions:
Cylinder type 1: 82mm*38mmH
circular labels (along with your design) will be placed on the cap of product, and then the cylinder will be slanted on it's side to display the cap towards the customer.
Cylinder type 2: 65mm*152mmH
the labels will be placed on the side of the cylinder. In this version, try lining the three symbols in a vertical position. If this looks awful to you then feel free to go back to the horizontal style, but it would be nice to see what the vertical version looks like for reference.

Target Market(s)

Middle to Upper Class Consumers in China

Industry/Entity Type

It Company

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Font styles to use

Other font styles liked:

• font similar to font on company logo

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Tea Designs must be in harmony with company logo and theme.

Should not have

• Avoid using Chinese characters as symbols. They may seem cool to westerners, but it's tacky for Chinese consumers.

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Files

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